JANUARY SALE NOW ON! Discounts are also available on Garnet jewellery, which is the birthstone for January, and Amethyst pieces, for February. Discount added at checkout.

AMETHYST


The Amethyst Collection – A Love Letter to the World’s Most Poetic Gem

Alright, my dazzling darlings, let’s talk Amethyst. This isn’t just any old gem—it’s a stone with a CV so impressive, it could make the Crown Jewels blush. Born under the dreamy sign of Pisces, February’s official sparkle ambassador, and a six-year wedding anniversary gift (because love’s endurance deserves a bit of bling), Amethyst is here to serve looks and history.

Picture this: Amethyst swanning through the courts of ancient Egypt, dripping off royals, and lounging in the British Crown Jewels like it owns the place. And let’s not forget the Smithsonian’s legendary Amethyst chunk, a casual 400-pound wonder that could probably moonlight as a dinner table. The stories this gem could spill!

Once upon a time, before Diamonds started hogging the limelight, Amethyst was the Beyoncé of the gemstone world—treasured above Sapphires, Rubies, and most other sparkly things. Bishops wore it as a symbol of spiritual authority, and rumour has it, the gem’s royal purple hue was linked straight to the divine. (Yes, Christ-level divine.)

And here’s a story for the romantics: Saint Valentine, a ring, and an antique Amethyst carved with Cupid himself. An eternal ode to love. Oh, and if you’re in the market for some celestial trivia, Saint Matthias had his vibe eternally linked to this gem. It’s practically dripping with devotion and starry-eyed significance.

Even the Bible couldn’t get enough of Amethyst. It graced Aaron’s breastplate (he wasn’t just any high priest, darling) and cemented its place as the twelfth foundation of the celestial city in Revelation. Basically, it’s got sacred energy for days.

But wait—there’s more. Once, Amethyst stood shoulder-to-shoulder with Diamonds in value and prestige. That is, until someone went and found heaps of it in South America, ruining its exclusive vibe. These days, it’s more accessible, but that doesn’t make it any less fabulous. It’s still the queen of purple hues, a timeless symbol of sophistication and cosmic charm.

So, whether you’re a February baby, a Pisces dreamer, or someone celebrating six years of wedded bliss (or maybe just need an excuse for new jewellery), the Amethyst Collection has got you covered.

Let’s make history—and your jewellery box—a little sparklier. 🌌✨

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